About Us
Leading the Alternative Energy Revolution.
At the Awareness Group (TAG), we’re not just part of the alternative energy revolution—we’re leading it. Fueled by innovation, TAG is setting new benchmarks with the TAG GRID, a groundbreaking national platform that delivers a unique, differentiated program of solar services and financing solutions to its members for both commercial and residential projects. By managing the project from concept to installation, TAG aims to bring a world class level of service to all members of the TAG GRID and their customers as the guarantor for all projects, therefore bringing higher levels of satisfaction to service providers and end customers. Our growth engine, TAG Financial, encompasses two divisions, TAG Financial Services (TFS), which empowers TAG GRID members by managing the front-end of the process working with sales organizations, providing access to a suite of exclusive TAG and third-party lending products and cutting-edge fintech solutions. With TAG Capital, our dynamic in-house fund management division, we’re taking it further—directly funding proprietary lending products while maximizing the value of our loan portfolios and investment tax credits (ITCs). As organic growth drives our core strategy, we’re also accelerating our expansion through strategic acquisitions, using a proven strategy to secure forward-thinking companies across the alternative energy landscape that will drive incremental revenue, bring unique offerings and solidify TAG’s place as the guarantor of all TAG GRID projects. Combined, these initiatives are propelling TAG forward, delivering exceptional value for our customers, employees, partners and investors. With TAG, the future of energy is here and now.
Board of Directors.
Pablo Diaz
Chairman of the Board
Pablo Diaz has been a high level executive at two successful publicly traded companies, where, since 2011, he has been party to over 14,000 alternative energy installations. He has in his career structured over $400 million dollars for alternative energy projects throughout the U.S. and Canada. A recognized industry expert, he has been featured in over 30 publications and media outlets, including the Washington Post, Houston Chronicle, and Yahoo Finance. In 2020, Pablo was awarded the Top Dynamic CEO by CEO Magazine.
Brooks Holcomb
Independent Board Member
Brooks, a magna cum laude law degree recipient from the University of Miami, is a practicing attorney who owns a law firm specializing in business law. Brooks has been published multiple times by the American Bar Association and the State Bar of Arizona, and also has been recognized as a top 50 pro bono attorney, as well as Guardian ad Litem Attorney of the Year. Mr. Holcomb owns several fine dining restaurants, has interests in multiple recognized successful businesses in Arizona and is a founder and General Counsel for a national health based restaurant chain. Prior to joining the board of The Awareness Group, Brooks has served on multiple board of directors, including the Foundation for Burns and Trauma, Inc. and the Joyner-Walker Foundation, Inc. Currently Brooks serves as a Colombian Diplomat to the United Nations. He also is a United Nations Special Agent.
Marco Rubin
Independent Board Member
Marco specializes in strengthening existing foundations within the professional investment community including venture capital, institutional investors, investment bankers, private equity and corporate venture groups. Also builds upon his existing track record with emerging technology investment operations at the local, state and national levels either through partnerships or new entity formations. Marco possesses unique experience dealing with federal venturing operations as well as leading edge research institutions. Examples include the National Science Foundation and the MITRE Corporation.
Executive Team.
Pablo Diaz
Chief Executive Officer
Pablo Diaz has been a high level executive at two successful publicly traded companies, where, since 2011, he has been party to over 14,000 alternative energy installations. He has in his career structured over $400 million dollars for alternative energy projects throughout the U.S. and Canada. A recognized industry expert, he has been featured in over 30 publications and media outlets, including the Washington Post, Houston Chronicle, and Yahoo Finance. In 2020, Pablo was awarded the Top Dynamic CEO by CEO Magazine.
Nadia Conn
Chief Financial Officer
Chief Financial Officer and strategic business partner offering 30+ years’ experience leading the financial health, business strategy, accounting operations, and internal controls through a 360 degree business perspective. Portfolio of expertise: Fiscal managment, financial operations & performance, cash flow management, strategic vision, tactical planning, revenue growth & profitability, startup/emerging market growth, risk management, debt strategy, regulatory compliance, enterprise accounting system conversions, consolidated financial reporting, cost savings, people management.
Frank Moreno
Chief Marketing Officer
Frank Moreno is a dynamic marketing executive with a demonstrated history of driving growth for energy sector businesses through the creation and delivery of unique, creative brand strategies, enhancing customer acquisition, and market position. Frank helps CEOs develop and implement strategic marketing and revenue growth initiatives. He brings an insights-based approach to digging into complex growth challenges, uncovering market opportunities, crafting growth-oriented strategic plans, and turning them into reality. He focuses on outcomes and on building impactful growth solutions with lasting value.